Ecommerce websites offer a great opportunity for earning online revenue because they make it easy for your customers to buy what they want (and like) instantly.
And your investment is relatively lower as you don’t have to stock physical inventory. However, this situation is perfect when people are already on your ecommerce site.
The question to consider is how many people are coming to your ecommerce site? In other words, is your ecommerce website optimized for search engines?
Why SEO is Tough for Ecommerce Sites?
An Ecommerce site typically has several products, which may be regular everyday use products with the standard product description provided by the manufacturer. Such description contains no keywords, nor is it particularly interesting.
Well, the lack of keywords is one area where you lose out on SEO benefits. Also dry boring descriptions don’t excite anyone and ecommerce sites rarely attract natural back links. This is yet another area, where you get a big negative marking in the SEO department.
Result is slow traffic to your ecommerce site and low sales.
Is there a Solution?
Most definitely yes.
SEO for ecommerce websites is not tough or impossible. It is just different than traditional SEO. And here are 5 ways you can optimize your ecommerce website for search engines.
5 Simple SEO Tips for Ecommerce Websites
1. Choose keywords wisely
Experts recommend optimizing for long tail keywords on ecommerce site, as they will bring you targeted traffic with intent to convert. So instead of using ‘Nikon camera’ as the keyword, choose ‘Nikon camera xyz model number’ for better results.
2. Choose the Right Products to Optimize for
Another aspect of choosing keywords wisely is related to choosing the right products to optimize for. You may have 1000 products that you sell. You obviously cannot optimize for all. Choose the highest converting or most popular products and across categories and select the most suitable keywords for those products. There are several keyword selection tools available or you can hire the services of professional SEO experts.
3. Focus on the Content
The universal rule of ‘content is king’ applies here too. Do not restrict yourself to the manufacturer’s description. Come up with something creative and original for each product. You don’t have to write long descriptions. But make your content witty and interesting. If you feel you’re unable to take on this responsibility, outsource the work to expert content writers. And make sure you naturally work your selected keywords into the content.
Here is an excellent video where SEO expert Rand Fishkin offers tips on how to write interesting, compelling content for ecommerce websites.
4. Avoid Duplicate Content
This is an obvious point, but when you have very similar products, on your website, inadvertent duplication may occur. Google unfortunately does not look kindly upon such ‘inadvertent’ errors and content duplication can cost your dear especially in the wake of the latest Google Panda update. Again, expert content writers can help you if you feel you’re unable to tackle this issue on your own. Encouraging customers to provide product reviews is an effective method to avoid content duplication.
5.Encourage Natural Links for your Ecommerce Website
Despite various changes in the SEO industry, the golden grail remains link building. It is a good idea to have a blog for your website. High quality, relevant articles on the blog will attract natural links. Guest blog on relevant blogs. For instance, for the Nikon camera example, we talked about, a back link from a reputed photography site will help. Look for such guest blogging opportunities.
How have you used SEO in your ecommerce site?
Yasir Khan is the Founder of Quantum SEO Labs. He has worked on the SEO strategies for clients in varied niches including ecommerce.